37 Lead Generation Ideas for Interior Designers
Interior design is a highly competitive industry.
To keep your business thriving you are going to need a consistent stream of leads coming into your business every day. This is how you avoid what I call the ‘feast or famine’ situation that I see many designers face - where they have plenty of clients one month, then none the next.
I strongly believe in a concept called Proactive Lead Generation, which I talk about often in the content I create for you guys.
Proactive Lead Generation is about taking the initiative to actively seek out and engage with potential clients rather than waiting for them to find you.
The goal of proactive lead generation is to create a consistent flow of qualified leads that are interested in your services and to build a strong relationship with them over time. This approach involves you learning and applying a range of lead generation tactics and strategies consistently and working on lead generation every single day.
Lead generation is most effective when done daily and approached from multiple angles.
The more channels and tactics you use, the more opportunities you have to reach your ideal clients. You need lots of different strategies in your toolkit that you can draw from and implement and by approaching lead generation from multiple angles you can ensure a steady flow of leads for your interior design business.
And to help you with this I am sharing a list of 37 lead generation ideas and strategies that you can start using TODAY to generate more leads in your business.
It's important to remember that not every lead generation tactic will work equally well for every business and it may take some trial and error to find the right mix that works best for you.
The most important thing is to be trying lots of strategies and to be working on lead generation every single day.
37 Lead Generation Strategies for Interior Designers and Architects
💥 tell everyone you know (e.g. parents in the school line, people at the hairdresser, friends at the gym - let everyone know what you are going - I got heaps of clients this way)
💥 have a website that converts
💥 use Facebook groups (e.g. post valuable tips and advice in other people’s Facebook groups OR start your own and take a leadership role in providing value and community for your niche)
💥 create a piece of weekly pillar content (e.g. podcast, YouTube video, blog, email newsletter)
💥 send finished projects to blogs/media/magazines for publication
💥 ask your existing clients to refer you
💥 collect email addresses and sending weekly value via a newsletter
💥 use paid advertising (e.g. Facebook or Google ads)
💥 go on Instagram stories face to camera - i.e. build a strong connection with your community and let them get to know you - provide value!
💥 encourage people to reach out to you in your direct messages - this builds a strong connection and allows further conversation to happen
💥 participate in local events, trade shows and expos related to interior design
💥 offer free consultations or design services to attract potential clients (don’t do this for long as your time is valuable BUT this can be a good strategy when you’re first starting)
💥 create and share educational content such as tutorials, tips and tricks or design inspiration on social media platforms
💥 host design workshops or events to attract potential clients
💥 leverage LinkedIn to connect with other professionals in the industry (as well as potential clients)
💥 build strategic partnerships with real estate agents, builders/contractors or other businesses to reach a wider audience
💥 use Google Business to improve your search visibility and reach local customers (i.e. make sure your Google Business listing is kept up to date and encourage reviews from your past clients)
💥 create a referral program to incentivise your existing clients to refer their friends and family to you
💥 use influencer marketing by partnering with popular interior design influencers to promote your business to their followers.
💥 run a 5 day challenge that you lead into your paid services
💥 host an informative webinar that leads into your paid services or booking a paid consultation with you
💥 use social proof by displaying testimonials, reviews and case studies on your website and social media platforms
💥 create a virtual interior design service to reach a wider audience (e.g. offering online consultations or virtual design services)
💥 join online forums, groups and communities related to interior design to connect with potential clients and provide value
💥 create a newsletter or email course to educate your community on interior design and build a relationship with them over time
💥 create video tours of your completed projects or hosting a Q&A session on Instagram or YouTube
💥 use retarget advertising to reach potential clients who have already interacted with your business or website
💥 host a charity event or workshop to build your brand and connect with new potential clients
💥 use chatbots on your website to provide instant support and help potential clients with their questions
💥 leverage content marketing through ebooks, whitepapers or guides to position yourself as an expert in your field
💥 host virtual tours of your completed projects
💥 use local SEO to improve your visibility in local search results and reach potential clients in your area
💥 build relationships with local media outlets and become a featured expert in newspapers, magazines or blog
💥 establish strategic partnerships with other businesses that complement your services - such as furniture stores or manufacturers - cross-promote each other so you can both reach new audiences
💥 create a sophisticated customer relationship management (CRM) database to keep track of your leads and follow up with them in a timely and manner
💥 participate in online interior design competitions and events to showcase your work and reach new audiences
💥 use gamification in your marketing by offering fun and interactive challenges or contests to engage your followers and attract new leads
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
Enjoy the rest of your day!
Clare x
Dr Clare Le Roy
