How to build a $100,000 interior design business in 2023
Business is actually really simple when have the right system and work on the right things....
Most designers WAY overcomplicate things.
They spend too much time on tasks that don't get them results and don't spend enough time on the tasks that do.
But successful businesses are built on a repeatable system. In fact it's normally not that glamorous and only really involves doing a handful of things consistently (and really well!).
Your business model to reach 6 figures and beyond in your design or architecture business is quite simple.
In fact there's just 5 steps...
Step 1: Lead generation
Learn the right lead generation strategies that get people interested in what you do
Repeat those strategies every single day (even when you're busy!)
Don't sit back and expect leads to come to you - get out there and find them!
Resources to help you with this step:
Step 2: Initial consultation
Learn how to book initial paid design consultations with leads that express interest in what you do
Learn how to run consultations that get your clients excited to work with you
Learn how to sell a transformation in your consultations - stop interrogating your clients!
Resources to help you with this step:
Step 3: Get better at sales
Learn how to convert your initial paid design consultations to larger, more lucrative projects
You do this by getting better at sales, which means:
service first, money second
leading the client
selling the next step only
selling the transformation
being genuine and relatable
listening more/talking less
Resources to help you with this step:
Step 4: Be exceptional
Learn how to deliver exceptional outcomes to your clients
This will mean they will share your business with others
Which in turn means more work for you!
Nobody talks about average products and services - but they always recommend people/services/products they have loved
Resources to help you with this step:
Blog post - How to create an amazing customer experience >>>
Blog post - 6 ways to upgrade your client experience today >>>
Step 5: Systems and processes
Learn how to repeat this system easily by building solid systems and processes
Systems will allow your business to grow without it (or you!) breaking
If you already have a solid business ask yourself - if I added 5 clients to your business right now, could you manage? If not, your systems and processes need an upgrade
Resources to help you with this step:
That's it....
You then repeat that system over and over until you've got the business you dream of.
Successful businesses are built by being consistent with just a handful of strategic (and often boring and repetitive) tasks.
Most designers make it way too complicated!
Courses and Templates for Designers and Architects
DO YOU WANT TO….
Improve your professionalism?
Find more clients?
Bring in more revenue?
Create better systems and processes?
Then check out my business courses and templates for designers and architects.
These courses and templates leave you with work done - not just a long list of things you need to do next. We have a really strong focus on taking action and getting things created that improve your business.
Enjoy the rest of your day!
Clare x
Dr Clare Le Roy
